Bridge between France and Korea

Trait d’union
entre Corée et France

Stratégies, conseils et opérations import/export
(Strategies, Consulting, Operations and Import/export)

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Main activities

K-Culture Complex
(K-Beauty, K-Food, K-Contents)
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Import and Export
between Korea and EU(France)
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Consulting service
Incubation and mentoring
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Core competence

Local market experience

Since 2002, Kotra Paris branch office and creation of BELAUS in 2005

Strong Korea and EU business network

Know-how to develop Korea & EU distribution channel & partnership build-up
– KOTRA network
– KOVA(Korea Venture Association) – INKE overseas network
– OKTA(Overseas Korea Trade Association) Paris network

Import & Distribution business

Various Korean product for import & distribution since 2005

Consulting and mentoring for Innovative KOR Start-ups
Worldwide business network : EU, North& South America, Asia

Brief history

SINCE 2005

CREATION

International Trading business between Korea and France/Europe

SINCE 2005 — 2014

DEVELOPMENT

Import Korean product to EU & Export European product to Korea in the various field of innovative products

Consulting for Korean SME and public sector

SINCE 2015

NEW OBJECTIVE

New business develop related to Korean Food in a collaboration with Korean suppliers for French & EU market

Creation of Accelerator (2016) for Korean & EU SMEs & Start-ups

SINCE 2026

A SUBSIDIARY

Expanding the K Beauty and
K Contents businesses through the establishment of a subsidiary (ONVIA SAS)

Peter CHOI

BELAUS SARL (CEO)
Korea – France/EU Import & Export

2005

BELAUS SARL, Founder
(since 2005)

2026

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President of AECF (Association of Korean entrepreneur in France) : 2026 – 2027

2013

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KOVA-INKE, Paris, Director (since 2013)
Korea Venture Association

2022

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YG French subsidy,
Managing Director (2022 – 2024)

1990

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KOTRA, during 13 years
(1990-2002)

CEO’s Message

"Bridging Ambition with Opportunity:
Your Trusted Partner in Europe & North Africa"

Welcome to BELAUS.
Since our foundation in Paris in 2005, BELAUS has spent over 20 years serving as a vital bridge for Korean SMEs entering the global stage.
While our roots are firmly planted in the vibrant sectors of K-Beauty and K-Food, we have expanded our horizons to champion innovative technologies in environment and energy, supporting the pioneers of tomorrow.
Our mission goes beyond simple trade. We introduce the excellence of Korean products, culture, and technology to France, wider Europe, and North Africa.
At the heart of everything we do is our core philosophy: “Dreams and Sharing.”
We believe that business is most successful when it helps others realize their dreams and when the fruits of that success are shared with the community.
As your dedicated partner, we promise to turn your export challenges into sustainable growth. Let’s build the future together.
Peter CHOI
BELAUS SARL (CEO)

Team

Peter CHOI - General Management
A global business expert more than 20 years of experience in Korea–Europe,
specializing in the trade, distribution, coaching

In-house Marketing,
Logistics, R&D, and IT —
a team of leaders from each field, united as an “In-house Avengers.”

One team, powered by the collective strength of six companies.

Strategy & Communication
IT & AI
R&D, Product
Planning & Marketing

We Can Help You To Grow Your Business

36+

Years of Experience

International business expert with 36 years of professional excellence.
Dedicated to bridging global markets through strategic insights and seasoned leadership.

98.7%

Client Satisfaction

Global Excellence Proven by a 98.7% Satisfaction Rate.
Decades of professional mastery rooted in deep responsibility and consistent success.

426

Projects Completed

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A proven track record of 426 successfully executed global projects.
Building enduring partnerships through unwavering professional integrity and a steadfast commitment to delivering superior business outcomes.

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